The customer service agent at the grocery store in town caught us as we were leaving check-out to remind us we had a gift card in to be picked up. I had forgotten all about it! We take advantage of the opportunity to accrue "points" at both of the local grocery stores which have reward programs. The primary store we use, Ridleys, typically earns us $50 a year in gift cards to places such as Toys R Us or K-Mart (we get to pick from a wide variety). The other store, Paul's, accrues points good for items in their store that are non-food. I'll usually cash those in once a year for a pair of jeans for the hubby or shoes for the kids. Do they track what I'm buying? Certainly. It only serves to help improve their carrying of stock so that doesn't bother me at all. The benefits greatly outweigh theoretic privacy concerns for us.
Many grocery stores offer programs like these, though some are admittedly mainly for tracking your purchases to guide their ordering. If you have the opportunity to earn some "free money" while simply doing your grocery shopping, take advantage of it!
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